It is remarkable how many smart, highly motivated, and apparently responsible people rarely pause to contemplate their own behavior. Often more inclined to move on than to reflect deeply, executives may reach the top ranks without addressing their limitations.

 

Coaching gets them to slow down, gain awareness, and notice the effects of their words and actions. That enables coachees [clients] to perceive choices rather than simply react to events; ultimately, coaching can empower them to assume responsibility for their impact on the world.  Coaching doesn’t end with self-awareness. It is a form of active learning that transfers essential communication and relationship skills.  

 

Harvard Business Review (November 2004)